TD AMERITRADE Brokerage History

Where we've been. Where we're going.

A summary of the rich brokerage history of TD AMERITRADE from 1975 to when Ameritrade and TD Waterhouse became TD AMERITRADE.

2007
TD AMERITRADE launches StrategyDesk™ — a powerful trading tool helps create, test and execute trading strategies.

2006
Ameritrade becomes TD AMERITRADE.

TD AMERITRADE unveils Market Motion Detector.

2004
Ameritrade introduces a newly redesigned Web site, featuring flexible trading solutions like SnapTicket™ and Trade Triggers™.

2003
Ameritrade launches QuoteScope™, a patent-pending trading tool that provides a circular view of liquidity.

2002
Ameritrade Apex™ — an elite program for active traders debuts.

2000
Ameritrade introduces Express Account Opening, forging the path for the paperless opening of accounts.

1999
Ameritrade offers extended-hours trading.

Ameritrade Holding launches the Ameritrade Online Investor Index™, one of the first daily measurements of the behavior of online investors.

1998
Ameritrade introduces Darwin: Survival of the Fittest™, one of the first interactive, CD-ROM-based options trading simulators.

Ameritrade is one of the first brokerages to offer complex options order entry on the Internet.

Ameritrade introduces electronic trade confirmations by email.

1997
Ameritrade Holding launches Ameritrade, Inc., incorporating the most popular features of Aufhauser, Ceres, and eBroker in one firm.

1996
Ameritrade Holding launches eBroker®, an Internet-only broker and division of All American Brokers, Inc.

1995
Our parent company (then named Ameritrade Holding Corporation) acquires K. Aufhauser & Co., Inc.

1994
K. Aufhauser & Co., Inc. is the first brokerage firm to offer Internet trading via its WealthWEB®. Ceres Securities, Inc. is formed.

1988
Touch-tone phone trading is introduced at Accutrade.

1983
TD AMERITRADE Clearing, Inc. is established. Currently, TD AMERITRADE, Inc. is an introducing broker and uses TD AMERITRADE Clearing, Inc. as a clearing broker.

1975
Thanks to the deregulation of the brokerage industry, negotiated commissions become available to individual investors. First Omaha Securities, Inc. opens its door as a discount brokerage firm (later named First National Brokerage Services, Inc. and then Accutrade, Inc. Currently, Accutrade is a division of TD AMERITRADE, Inc.)